Brand Chef: 6 Ingredients for Whipping Up Profitable Brand Messaging That Your Audience Will Devour
Know-How: B2B | B2C | Brand Copywriting | Copyediting & Proofreading | Content Writing | Creative Direction | Research | Verbal Brand Strategy
I advocate for branding that titillates the senses, so I’ve selected some tunes for you to listen to as you explore this project.
I chose Kelis’s “Food” album for the project soundtrack because it’s straightforward and full of flavor. These are just some of the themes that I wanted to convey to readers.
Just a Peek
BrandChef is digestible, uncomplicated, and actionable branding advice you can sink your teeth into.
The Skinny
Branding experts fire off terms like “brand architecture” without explanation, leaving you to wonder if they’re talking about skyscrapers or building a brand that your audience will bond with.
It can be confusing and a bit ridiculous at times.
Exposing the Problem
I believe if you use jargon that’s foreign to people outside your industry, you should present that terminology in relatable language.
I created this e-book to demystify brand messaging and spare you the industry gobbledygook.
Uncovering Inspiration
Cooking and eating are two of my favorite pastimes, so food was a natural metaphor.
Grub is also a delicious gateway into any culture, and speaking about branding in universal terms was the main reason I wrote this book and peppered food metaphors throughout the text.
In the Mood
This e-book is short on design, so I knew using sensory language was crucial to entice and engage readers with the material.
I drew inspiration from mouthwatering pictures of food and talented chefs (RIP Anthony Bourdain).
Bare Essentials
I translate the main objectives of every project (client or personal) into themes I can create strategy and content around. Here are the recurring themes within this e-book:
Relatable
Actionable Advice
Engaging
Fun to Read
Memorable & Shareable
Fleshed Out
Below are some of my handwritten sketches and notes that break down the sections, positioning, and themes within the content.
There’s a glut of free e-books on the internet, so I emphasized the importance of tantalizing language here to help set me apart.
The Full Monty
The following screenshots are a few appetizing selections from “BrandChef.” If you want to sample the main course, download the e-book below.
The Naked Truth
David Carpenter, President, Connection Model
“Taheerah is the kind of teammate you always look for: intelligent, timely, consistent, accountable, and reliable.
She’s a brilliant writer and even better at brainstorming and coming up with innovations and sparks of new ideas that help our clients educate, inform and captivate their audiences.
We fully appreciate the excellent work Taheerah creates for us, and are proud to have her on our content team. I recommend Taheerah to anyone looking for sharp, intelligent writing that inspires readers and prompts them to take action.”